The ladies traveling around the country seeing GUTENBERG! are getting some press!
Money quote:

Coolbaugh and Mooney on Monday launched their Web site — www.gutenbergstravels.com — which documents their travels and the regional productions of “Gutenberg! The Musical!” They’re hoping the site attracts people — especially young people — to regional theater.
“What’s so sad is this show is so geared toward younger people, and younger people would love it,” Mooney said. “But every show we’ve gone to is skewed to an older audience.”

I think this might be what Malcolm Gladwell was talking about…

The ladies traveling around the country seeing GUTENBERG! are getting some press!

Money quote:

Coolbaugh and Mooney on Monday launched their Web site — www.gutenbergstravels.com — which documents their travels and the regional productions of “Gutenberg! The Musical!” They’re hoping the site attracts people — especially young people — to regional theater.

“What’s so sad is this show is so geared toward younger people, and younger people would love it,” Mooney said. “But every show we’ve gone to is skewed to an older audience.”

I think this might be what Malcolm Gladwell was talking about…